The t-shirts designs I make are kinda like portable billboards for bad ideas, jokes, in-jokes, and the occasional shout out to people who get it. I treat t-shirts like tiny posters you wear on your body. If someone gets stopped in a grocery store because of it, the design did its job.

Most of my t-shirt design work starts as illustration or lettering before it ever thinks about fabric. I’m designing for distance, movement, and repeat wear, not just how it looks in a mockup. A good t-shirt design reads fast, survives a washing machine, and still hits after the tenth wear. Whether it’s for a brand, an event, or something more personal, the goal is always the same: make a shirt people reach for, not one that lives in a drawer.

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